By Ralph R. Roberts

52 Weeks of revenues Success, 2d version relies on Roberts' sequence of well known weekly revenues seminars initially provided to his employees. Ralph now grants an analogous power and sales-generating knowledge and shutting instruments to everybody who's devoted to attaining his or her complete strength. during this moment version, Ralph has multiplied and up to date the fabric to deal with matters vital to contemporary salespeople and divulges his field-proven techniques for promoting within the twenty first Century:

  • Stop pondering like an worker and begin pondering like an entrepreneur
  • Surround your self with confident people
  • Develop platforms and procedures
  • Hire an assistant, so that you can pay attention to clients
  • Know your product, your self, and your client
  • Under-promise, over-deliver
  • Turn difficulties into opportunities

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By putting these lessons into practice, you will be able to sell more and earn more while spending less time and effort doing it. You will be able to focus on what you do best—selling and serving your customers—and outsource the rest to people who are better equipped to play a supporting role. You will have more time to pursue your dreams, spend quality time with your significant others, and contribute to your community. Your life will become more rewarding and fulfilling. I have written other books on the art of selling, including Advanced Selling For Dummies and Walk Like a Giant, Sell Like a Madman.

PROCURE TOOLS AND RESOURCES Take a few minutes to write down a comprehensive list of what you think you need to succeed in sales. Do you need a new computer? A specialized software program? A way to market yourself more efficiently in print or on the Internet? An assistant to fill out paperwork? Additional training? Draw up a comprehensive list of tools and resources you need, prioritize the items on your list, estimate the cost of each item, and then start gathering everything you need. Tip: If you have a sales manager, you may be able to convince your manager to cover the cost of some of the items you need or at least offset your cost in some way.

The second version is more likely to lift your own spirits and put everyone in the mood to do business. Note the distinction between this upbeat, forward-looking style of conversing and a reliance on scripts or other phony approaches. You can’t rely on scripted remarks without putting off your clients. They can tell when you’re not sincere. Positive talking doesn’t mean being phony or dishonest or manipulative. Rather, being positive assumes you still react honestly to any given situation but you remain confident, focused, and engaged with the client in your conversational style.

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