By Lynne Franks

The muse for completely great, Lynne Franks tells the tale of her trip from the extravagant Ab Fab years to a brand new manner of taking a look at own relationships, enterprise and spirituality

Lynne Franks is a mythical determine in foreign model and public kin and the version for the outrageous and pushed personality of Edina at the cult tv sequence "Absolutely Fabulous". but on the top of her good fortune, after development a global type public relatives enterprise by way of operating 20-hour days, spinning off new rules and monitoring developments for her consumers on the fee of her own existence, she all at once bought her corporation and reclaimed her existence, embarking on a quest for which means that took her round the globe.

Lynne's trip took her to the UN Women's convention in Beijing; a holy mountain in India; the sacred Celtic websites of eire, Scotland, and Wales; the Californian Redwoods; and trance dancing to African drums. She addressed meetings on moral enterprise and hung out with some of the world's religious leaders, best environmentalists, and visionaries. This publication recounts that trip. For marketers; for ladies and males doing some distance an excessive amount of; for these drawn to socially in charge company practices, and for an individual attracted to simplifying lifestyles, Franks issues easy methods to the twenty first century, with an identical dead-on instinct that made her one of many most sensible trendspotters of our time.

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Meeting old schoolfriends years later I was told that I had always been the one to tell them what the latest music was, or the latest fashions. I suppose it was inevitable that I ended up trend forecasting and event organising as part of my PR career. In 1978 Paul and I opened Mrs Howie, the first fashion shop in the Covent Garden area. We found a large old banana warehouse and asked architect Ben Kelly to design it. It had a rubber floor, sail cloth on the walls and clothes rails made out of warehouse clamps.

We also spent time hanging around the Zanzibar, a private members’ club and forerunner to Groucho’s London’s trendiest private drinking club, where we’d meet up with our Covent Garden friends. It seemed great fun at the time but there was a price to pay. The nights when I sat around the office were nights I didn’t go home to my children and Paul started to neglect his business. I started getting worried as his lunch hours turned into all-day and night binges where the novelty of getting out of it with his pals and the attractive Zanzibar waitresses was more appealing than running a fashion company.

He had been the first to spot Tommy’s tremendous potential. I also worked with him on Coca Cola Clothing when the recognisable Coke logo was enblazened on some of the hippest street wear around – an idea Tommy was also very successful with a few years later. Coca Cola clothes became very popular in Europe but never really worked in the States, somehow. In 1991 Lynne Franks PR moved to even larger offices in west London’s Harrow Road. Originally an old car spray warehouse, the building was converted by designer Ben Kelly.

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