By Kathryn A. Jones

A attention-grabbing examine 5 many years of Amway's innovation

Amway begun in 1959 as a manner for individuals to earn more cash promoting cleaning soap and cosmetics. at the present time, it has recaptured the public's cognizance mostly due to an intensive print and broadcast crusade that includes the Quixtar name-with advertisements asserting "you understand us as Amway."

Amway Forever chronicles the fantastic within tale of this worldwide company phenomenon. web page through web page, it explores the background of Amway and its outstanding resurgence worldwide. From how the corporate started and its transforming into pains within the 70's and 80's to its contemporary on-line revival, this e-book explores how Amway has survived and thrived over the last fifty years.

  • Delves into how innovation has resulted in Amway's progress into a global powerhouse
  • Reveals Amway's pioneering advertising strategies and revenues strategies
  • Offers an old point of view, in addition to a modern glance, at how the corporate has evolved

Engaging and informative, Amway Forever is a must-read for someone drawn to this company's distinctive company version and buzzworthy emergence right into a worldwide success.

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Extra info for Amway Forever: The Amazing Story of a Global Business Phenomenon

Sample text

The more they talked, they knew what they wanted to do—form a partnership and go into business together. Neither one could envision working for anybody else. 37 They did not want to be followers and play it safe. They wanted to be leaders, entrepreneurs, risk takers, and they wanted the freedom to choose meaningful work. As Rich put it, “What I wanted— my goal—was to build and succeed in my own business. ”38 The two friends shook hands on it. They were men, they could take it, and they were ready for the next phase of their big adventure.

Ironically, the company’s alleged distrust of the media and its secretive insider culture may have given its critics ammunition to attack it. Whether Steve Van Andel and Doug DeVos can create a new, more open Amway and continue to grow in the United States and abroad remains a large challenge for its future and survival as a network marketer that depends on selling its products—and itself— to the world. ■ ■ ■ Jay Van Andel and Rich DeVos were determined to hold onto their sense of hope for the future and security by working for themselves.

38 The two friends shook hands on it. They were men, they could take it, and they were ready for the next phase of their big adventure. indd 24 6/15/11 11:56:24 AM Chapter 3 Taking Flight and Sailing Away A fter World War II ended, airplanes became all the rage with the American public. Air power had helped the Allies win the war, and commercial aviation benefited from the research and development money poured into new technology. Germany and England had tested jet engines, and the Messerschmitt Me 262 made history as the first operational jet fighter.

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